Monday, November 13, 2006

Silent Night: Direct TV Ad


The tales of Christmas are full of mean-spirited who are overwhelmed by the joy and spirit of the holiday. From Scrooge to the Grinch, there are several selfish and sinister men who are changed by the gift-giving holiday.

This commercial for Direct TV builds on the plot that magical transformations take place during the holiday season. In a manner that is horrifically wrong, the angelic Christmas song Silent Night is juxtaposed with frightful film icons transformed into sensitive man.

The satellite provider not only tries to sell the idea that everyone is good, but they would be even better if they could watch their favorite movie on demand.

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