iPhone - Hello

As if I didn't want the iPhone already, Apple released this fantastic slice of movie history during last night's Oscars. This clever little mash-up was the only commercial that I didn't fast-forward through. In fact, I scrolled backward to re-watch.

With Apple's previous ad campaigns ranging from the friendly Mac computer guy to the iPod's urban hipster jive, it was unclear who this new campaign would target. After the debut of this first commercial teaser, it's obvious that the new iPhone is not only one of the most coveted devices in the film industry, but it is also being marketed as such.

iPod Shuffle

A welcome accessory to any outfit, the new shuffle is small enough to clip to any shirt of pocket; you'll forget it's even there. Just in time for the holiday season, this gigabyte-sized mp3 player can play up to 12 hours of continuous music and weighs about a half an ounce.

For this new spot, Apple abandoned their rockstar attitude and went with an anyone/anywhere vibe. A fresh change from previous iPod campaigns, this ad features a composite of torsos putting on different layers of clothes and attaching an iPod shuffle to them.

Another obvious change from iPod’s previous ad campaign, the song Who's Gonna Sing? by the Prototypes is in French. Roughly translated, the lyrics mean: "I really like what you're doing, I like your style, I like your game."